Defenders; Prospectors; Analyzers; and, Reactors Essay

Defenders; Prospectors; Analyzers; and, Reactors - Essay Example Unequivocally, GM is a prospector as it has adopted a proactive approach in the industry. It focuses heavily on R&D function to create premium quality, authentic, reliable and safe want-satisfying automobiles (MSN report, 2010). GM’s strategy and approach is absolutely correct because of cutthroat competition among corporations such as Ford, Toyota, Honda, Nissan, BMW, Fiat, Daimler, VW etc in the global automobile industry. The intense competition among producers increases rivalry; therefore, each company focuses heavily on technological development, adaptability, value-addition, brand recognition and product differentiation to grab maximum market share. Hence, GM has to continue its marketing approach to ensure business growth and sustainability in future. The bargaining power of suppliers (raw material providers, machinery, spare parts etc) is medium because of recent improvements in global economy. The automobile demand is stronger in 2010 compared to extremely low demand in 2009. GM successfully posted profits in first two quarters, which has also improved suppliers bargaining power. The world has still not completely come out of recession; therefore, the threat of new entrants and investors is low. Also, this is an oligopolistic industry dominated by well-established giants with colossal financial, technological, human resources and managerial expertise. In addition, there are various barriers to entry such as huge investments, registration, licensing and advertising budgets etc., which reduce this threat. Chances of rivalry among competitors, in the form of price-wars, introduction of new products and after sales services, are very high because of oligopolistic nature as it corporation seeks to increase its market share. General Motors and its renowned global competitors would continue focusing on innovation, product and market development, quality maintenance and improvement, fuel-efficiency, differentiation, advertising

Lens essay Example | Topics and Well Written Essays - 500 words - 1

Lens - Essay Example Using Kant’s deontology, an analysis of the actions of Mackenzie and Elena reveals that Mackenzie merely concerned about consequences that are not recommended while Elena made her decision correct from a sense of duty. There exists a dilemma on whether this issue should be forwarded to the council or the matter should just be ignored. When people are making decision, stakeholders must be considered. In the case, all sororities are stakeholders because fairness is not existed when one small group break the rules. Furthermore, those recruits are also stakeholders given that they have additional interaction with people in sororities. In the view of Mackenzie, she might just care about her own advantage, but from the perspective of Elena, she considered most of stakeholders’ benefits include herself. Kant explains: â€Å"One ought only to act such that the principle of one’s act could become a universal law of human action in a world in which one would hope to liveà ¢â‚¬  (13). Ethical dilemmas exist at workplace especially because most of them happen to our dear friends. Mackenzie is in a dilemma on whether to reject the whole recruitment process just because a few of the interviewee’s ignored the basic rule. Although it seems like a tedious and troublesome process it is the right channel that must be followed. The rules said that in order to have a fair process for everyone, sorority members had to stay indoors to avoid mixing with the rest. This is the rule and for Mackenzie to be fair and just to the rest of the sorority members she has abandon the recruitment process and report the matter to the recruiting council although it is not her fault and she has not broken any rule. By doing this she will also be showing her loyalty to the company. Elena on the other hand is right and she had made the right decision by advising Mackenzie to abandon the recruitment